This website has been created to provide information about Guy Fraser-Sampson of Cass Business School and his writing, training, consultancy and interim executive activities. Please click on the relevant buttons above. Click here for a list of current and recent clients.

Click here for extracts from a video interview recorded at Super Investor in late 2007. GFS is slightly hoarse after presenting a one day private equity workshop!
Click here for a brief video interview from a recent Unquote conference.
GFS was recently one of a group of experts interviewed on a range of topics. Click on the links for videos on the credit crunch, the economy, and asset allocation
Click here for an introduction to the Cass Business School private equity module
Click here for Guy's thought leadership page on the Cass web site.
Private Equity as an asset class has now been in the Amazon best-seller list every week for nearly two years. It regularly features at #1 in various Amazon UK best-seller lists.
Russian and Chinese language versions of Private Equity as an asset class are now available. Other foreign language deals are under option.
This book is widely acknowledged as the only definitive text book on the subject in the world, and has already been adopted by a number of business schools in Europe and North America. Look for it on the Waterstones "Geniuses and Wizards" table or online.
"... a comprehensive attempt to get to the bottom of private equity returns over the last 15 years or so, as well as a well written overview of the venture and buyout markets ..." The Daily Telegraph
"... author Guy Fraser-Sampson has some eye-opening comments about the current state of Private Equity affairs ..." Institutional Investor
"Guy Fraser-Sampson conveys the complex specifics of private equity with some ease. His introduction to (the asset class) is stimulating reading for experts and non-experts alike." Investment and Pensions Europe
Multi Asset Class Investment Strategy is also an Amazon best-seller, and has been in great demand as the basis of various keynote addresses and investment workshops
"The tectonic plates are moving under the investment establishment ..." The Daily Telegraph
"This books stakes Fraser-Sampson's claim to be recognised as one of the great thinkers on portfolio theory, ranking alongside Markowitz and Swensen" Rebecca Meijlink, Alpahbet Capital
"Has received rave reviews from the pensions industry" Global Pensions
"… could represent the difference between sink and swim at investment strategy meetings … " Pensions Management
"...an indispensable roadmap for anyone looking to create a successful investment programme..." Securities Investment Review